Founded in 2000, ClearSale developed a project to mitigate fraud in Brazil’s large e-commerce market, and the construction of its database was key for its success.
In 2013, the Company expands its actions to prevent and fight against fraud beyond e-commerce, operating in the financial, insurance, telecommunications, airline, and direct sales markets, from registry validation and user authentication, including credit scoring, to transactional validation of companies in these sectors, becoming, therefore, one of the major players in the fight against fraud in Brazil.
After its maturation, it started to operate abroad with an office in Miami (USA), engaging heavily in the region’s e-commerce. ClearSale currently has an office in Mexico, where it analyzes transactions from more than 170 countries and becomes familiar with the buying behavior of different consumers worldwide.
Pedro Chiamulera, former Olympics athlete and founder of ClearSale, sell the first Brazilian anti-fraud software, Antifraude.net, to B2W Companhia Global de Varejo, under its Submarino brand.
Pedro Chiamulera invites Bernardo Lustosa, current CEO of ClearSale, to join the company and implement its Artificial Intelligence models to improve the order picking process, a moment considered the first major turn in the company’s business model.
Creation of a unique market base to identify and monitor fraudsters’ scams. The first risk management platform with risk score management and a unique market base emerged in the SaaS (Software as a Service) business model.
We started offering more than a safety tool, also delivering the decision to approve or reprove order requests, leaving our customers’ fight against fraud entirely under our control. Total ClearSale is created and remains the company’s flagship.
After accumulating expertise and know-how against frauds, the Company expands its actions to prevent and fight against fraud beyond e-commerce, also operating in the financial, insurance, telecommunications, airline, and direct sales markets.
Beginning of international expansion, with an office in Miami (USA), engaging heavily in that country’s e-commerce market.
Launch of Data Trust, a product developed for intelligent validation of registration and secure customer onboarding in business verticals such as banks, fintech, real estate, direct door-to-door sales, and other markets. Data Trust helped ClearSale to operate much more efficiently beyond credit card fraud in the e-commerce market.
New products launched:
With the announcement and beginning of Pix operations, the Central Bank’s new instant payment structure, we gathered our security knowledge in the market to create, with the Interbank Payment Chamber (CIP), SecHub, an exclusive anti-fraud platform for Pix that can be used or not in the e-commerce market.
We also launched ThreatX, an initiative of ClearSale’s innovation hub that offers anti-phishing, takedown, fraud identification, and data leakage solutions to reduce the exposure of brands and their customers to fraudulent attacks, mainly on social media.